Ryobi - A Tool For Every Yard
Tasked with the challenge of finding a way to lower the age of entry for Ryobi consumers, my team and I created a concept for a unique commercial to break through in the tool industry.
Ryobi - AI Integration
As a returning client, Ryobi pushed us to find new ways to integrate AI into their business. We went about this by pitching an external AI Shopping Agent and an internal AI Content Management Tool. We also looked at new ways to reach younger audiences through social media.
Greenville Humane Society - Capital Campaign
In this project, my team proposed an idea to help support GHS in creating awareness and fundraising for their capital campaign. This integrated campaign included strategy, social, and experiential elements.
S.A. Mikell & Co. - Local Marketing Strategy
My team and I helped a local contractor elevate branding, create a lead narrative, and strategize on local marketing techniques.